Our expertise is built from a personal commitment to hands-on work and on-the-job experience delivering cutting-edge innovations in various global markets leading to sales growth in excess of $1 billion.
We have developed a full suite within the R&D scope, including winning recipes, attractive packing, efficient process solutions, equipment selection & start-up and all necessary quality assurance standards, including risk assessment and quality standards.
Experts in a Wide Range of Categories
Our mission
Use science, statistics, and design thinking to give our clients strong competitive advantages through:
- Developing consumer-winning products which are an engine for company growth
- Managing costs to maintain bottom-line
- Ensuring quality, food safety, and regulatory compliance
Our vision
To become an R&D center of excellence for Food & Beverages companies in the Middle East
Team ExpertiseMASAR started in 2021 with a small team having a collective R&D experience of around 110 years in several blue chip food & Beverage Companies
Our Team
Over 23 Years of Experience in Innovation process management from Ideation to Launch, Consumer Validation, Innovation Quality Assurance and Process Development in Snack Foods, Beverages and Pet care
Over 27 years of experience in the field of R&D across multiple categories such as chocolate, baked and drinks in multiple geographies
Over 30 years of experience in the field of R&D across multiple categories such as chocolate, baked & frozen products in Europe & the Middle East
Over 30 years of experience in R&D, Manufacturing, Engineering, project management and procurement across multiple categories such as Pharmaceutical, Snack Foods, Beverages, Meat and Poultry and Confectionary